The A+A exhibition is the biggest and most important exhibition for specialists in all aspects of safety and protection, with first-class products, special events and informative meetings. This exhibition attracted a record number of 61 100 visitors this year!

The introduction of our product range at this renowned and specialized exhibition is a great step towards claiming our own place in the European workwear market: A+A is the biggest exhibition in the market for professional safety, which provides an excellent opportunity to introduce our wide range of professional workwear and safety clothing to the international public at large.

The next A+A will be held from 5 to 8 November 2012.

For the race in Le Mans you can win a VIP duoticket by participating this contest!
More information on www.lemans.org

Would you like to win one of the VIP duotickets of the magnificant race in Le Mans on september 24, 2011? Register on this link and win a VIP duoticket!

The opening of the MAXHERO concept stores is an important step in the marketing policy of both the producers MAXGUARD® and HEROCK®. The Stores must be an important addition to the traditional sales in the technical trade and the wholesale trade for work protection. At the same time the Stores must further speed up the expansion of the brands MAXGUARD® and HEROCK®. With our own Stores, we will be closer to the end user of our products. That way we can react even faster to the market requirements. The Stores are organized in a unique store design: here the customers can find all the MAXGUARD® and HEROCK® products in a relaxed environment under one roof, try on the products in peace and quiet in order to buy them as well.

Maxhero, the outstanding workwear store in Germany for everyone who wants to experience work in unbelievable comfort!

Click here for the presentation of the team and the program for the races of 2011.

Click here to watch the compilation of the Bol d'Or race.

The collaboration between Herock® and DG Sport originates in  a shared vision, team spirit, perseverance, excellent organisational skills and, in particular, because everything needs to be perfectly attuned in order to win! We both love serious, yet calculated challenges and strive for a perfect result with the necessary sense of responsibility! Of course, the whole team wears Herock® outfits, but our logo also looks great on the beautiful motors, the pit boxes and the team’s trucks! This will ensure visibility during the various races, where the major part of the audience belongs to our mutual target group.

The thing that inspired us greatly too, is the race team’s international character, comprising the Belgian Olivier Depoorter, 4th in the 2010 World Championships, the Dutchman Raymond Schouten, Spain’s Alvaro Molina and the Frenchman Anthony dos Santos. The famous drivers will share the steering of the marvellous YAMAHA R1 with no. 9. They can look back on a great record which perfectly matches the level that Christian Jupsin (owner) and Olivier Aerts (team manager) want to give the team. Moreover, there is the preparation of the YAMAHA R1 which is the responsibility of motor specialist Mario Kupper.

Together Herock® and DG Sport will go for the title ‘Endurance World Champion Superstock’!

Visit Herock® at our event on 12-13 & 14/08 on the 6 hours of Spa-Francorchamps !

Click here for the program of the 6 hours of Spa-Francorchamps.

Watch the movies on Facebook and become fan!

More pictures

Do-it-yourself with Roger:
Floating parquet
Fabricating stairs
Gardening
Videophone

Choose VITAYA for the weekly step-by-step realization and advice of Roger!
Or take a look at the movies on www.dobbit.be

The main prize in the Herock HEROCK®-TESTTEAM-campaign has been awarded to Guy Beeckelaers and his company Kasper Technics: Guy has won complete HEROCK® outfits for all 20 employees!

Congratulations!

On December 3rd at 14 o’clock the time has come: the first MAXHERO® concept workwear store is inaugurating with a great party on the Berliner Straβe 197 at Gütersloh.
We are presenting a modern sales area on about 300 square metres with a complete range of personal safety equipment. Except sturdy safety and work wear of high quality from HEROCK®, as well as safety shoes from MAXGUARD®, you can also get here other production areas like safety glasses, earplugs, head, hand and respiratory protection.

On December 4th, there is a special family day at 9 o’clock with warm wine for the adults and a varied animation program for the children. The generous closing of the two opening days confirms a unique collection action. 10 percent of the earnings of the first two days will be given to the Gutersloh people, on the pretext of “enjoying comfort and doing something good”.  

The opening/inauguration of the MAXHERO Stores at Gutersloh is only the beginning. The store concept of the collective companies of the brands MAXGUARD, manufacturer of the safety shoes, and HEROCK, manufacturer of workwear, will furthermore expand.

Already at the beginning of 2011 the next flagship store in Krefeld will inaugurate with a sales area of 500 square metres. The development of the franchise concept with the 300 planning stores will be organized from mid 2011 through the whole German Federal Republic.

The opening of the MAXHERO concept stores is an important step for the marketing policy of the both manufacturers MAXGUARD and HEROCK. Therefore the Stores have to be a significant expansion beside the classic sales from?? the technical merchandise and the wholesale business for labour protection. Moreover the Stores have to furthermore accelerate the expansion of the marks MAXGUARD and HEROCK. “With our own Stores we want to be more involved with the end user of our products. So we can faster react to the demands, of which also our trading partner can finally take advantage. The Stores will be equipped in a unique Store design: the customers can here discover all the products of MAXGUARD and HEROCK in a relaxing environment, quietly fit the products and finally buy these”, according to Bernhard Goedecke, general partner of the MAXGUARD GmbH, one of the founders of MAXHERO, a clear advantage of the “purchase experience”, who offers a store. An other important pillar of the store concept of MAXHERO is that our qualified professional staff gives you personal and able advice.

Maxhero, the work wear store par excellence in Germany for everyone who will experience work in an incredible comfort!

WWW.MAXHERO.COM

Our visit to Paris did not only convince many a French dealer, it has also significantly increased our international network: we now have dealers and distributors who are interested in helping us get organised in Italy, Spain, Portugal, Hungary, Switserland and Austria. We also had the chance to meet many specialists and representatives of bigger companies who might be interested in doing business with our dealers.

The end of the year is proving to be truly exciting indeed!

HEROCK® has now also added the parameter Safety to our existing offer of Workwear, Workgear, Footwear, Handswear and High Viz (reflective clothing); with the new assortment of‘ Safety’ we keep every one of our workers secure through Head Protection, Eye Protection, Ear Protection and Respiratory Protection.

After great success in Belgium, the Netherlands and Luxemburg, VLI Premium Production Partners is now introducing its exclusive professional clothing label HEROCK® in the rest of Europe!!

Expoprotection 2010 (http://www.expoprotection.com) is the most significant fair with regard to safety and health in the workplace. Companies all over Europe launch their latest products and technological innovations here.

This makes Expoprotection the ideal event to introduce the HEROCK®-collection to the international public, and the French market in particular.
Be sure to come and see us from 2 to 5 November in Paris, Nord Villepinte at stand number 5 D 086.

Would you like to come to this fair? Please notify us beforehand, so we can welcome you in style and provide you with information on our latest products. You can apply for your badge HERE.

WE ARE LOOKING FORWARD TO SEEING YOU AT 5 D 086!

Since the launch of HEROCK® Workwear we can proudly present to you our 100th HEROCK® DEALER where you can find our collections. More and more partners are joining our brand in the Benelux and we are succesfully expanding to Europe. These HEROCK® stores have more then 1000 meters of shelfs with our workwear and counting. This proves that the shop-in-shop cocept is a great succes!!

Look here to watch how this unique Shop in shop concept is done!

Do not hesitate to look for our shops with our store locator!